Data is knowledge and knowledge is power.

But how do we activate it?

Many organisations understand the importance of data acquisition, or more specifically the accessibility to the right data. Using it with AI to discover the past and anticipate the future. But for most times, we struggle to make sense of it or we find the lack of it.

Collective Intelligence pools data and learns about your users is a collective intelligence tech platform that collaboratively produces smart data for you. It automatically offers actionable insights into your user’s behaviours and intentions.

Descriptive Analytics

Visualise your market insights, user or consumer panels

Predictive Intent

Predicts where, when, and what customers are likely to be doing

Prescriptive Nudge

Matches a customer with their preferred stimuli

Personal Recommender

Offers bespoke choices, or makes specific suggestions

Did You Know?

During a consumer study conducted by Sheena Iyengar, when customers were presented with six choices of jam, 30% of them ended up purchasing some jam. However, when customers were given 24 choices, only 3% decided to make a purchase.

This is known as the “paradox of choice”, where presenting too many items at once will actually scare off a customer!

paradox of choice and choosing

What benefits does offer?

Developers will know how to customise their mobile apps or channels to nudge users towards a specific goal.

Businesses can provide their users with a personalised customer service. This leads to increased user satisfaction, and more repeat or referred sales.

End-users are rewarded for consenting to their data collection, with personal customer service, greater convenience, and data privacy protection.

Smart Data Exchange acts as a technology platform for privacy-first, smart data exchange​ uses machine-learning algorithms to output “smart data”. But before this happens, we must first obtain the user data in an ethical manner and permit its safe exchange.

Data Sharing vs Data Pooling

Customer data that is obtained directly by an organisation is usually reliable and of high quality. However, many businesses are concerned about sharing their data with other organisations, due to data privacy issues, confidentiality, or competitive concerns. offers the innovative solution of collaborative data pooling. This form of data exchange is more secure and private, while retaining the benefits of smart data.

According to a Criteo & Forbes survey in the US, UK, Europe, Japan,
“Pooled data assets are a way to gain a competitive edge in this changing market. Brands and retailers see value in collaboration and pooling data assets to meet customer needs and drive value for the business. In fact, three-fifths of those surveyed are already part of a data cooperative, and seven out of 10 of those companies are happy with their agreements”.


Benefits of Data Pooling

Business alliances. Matching businesses can form alliances to cross market or co-innovate new products.

Wider data scope. Smaller companies can easily access data outside of their normal network of customers.

High quality data. The shared second-party data is kept confidential. Only the derived smart data is exchanged.

Privately Owned Data (POD) accounts enable the privacy-first exchange of smart data

Another feature that offers are Privately Owned Data accounts or POD accounts.

Noggin POD Diagram
  • It is unique user authenticated.
  • It is de-identified and confidential.
  • It is protected by multi-parties, data encryption.
  • It is secure access authorized by secret tokens.
  • It is provable from the built-in data provenance.
  • It is active consent-based with  user privacy controls. 
  • It is compliant with Data Privacy laws. also offers special POD accounts powered by Dataswift that gives the users their own personal data stores. 

 Dataswift’s technology allows a company to outsource the risks of handling personal data. Also it can enable the transfer requests of user’s data between companies complying with Data Portability laws. 

We are a strategic partner of Dataswift. Contact us to find out more.

Powered by the Smart Data Contract and ProveChain technology platform is powered by our proprietary core technology that controls the rules and restrictions of smart data exchange.

Smart Data Contract orchestrates the data pooling protocol, governs the data privacy policy, and guarantees integrity of the multiparty contract.

ProveChain is the integrated, immutable, and tamper-proof audit trail system for recording both the data provenance and the Smart Data Contract workflow.


Interested to find out more about our user intelligence algorithms or data pooling?
Looking for a trial with

Find us at:
71, Ayer Rajah Crescent
Singapore 139951

Scroll to top